how to get more calls
A local trades company in Simcoe County came to us with a website they'd had for several years. It was outdated, wasn't mobile-friendly, and wasn't showing up on Google for any of the searches their customers were actually using.
They were getting almost all of their business through word of mouth and repeat customers. That’s fine, but it meant no growth, no new customer pipeline, and total dependence on referrals they had no control over.
analysis
Before touching anything, we audited what they had. The issues were typical for a site that had been built quickly and never updated:
No SEO on any page
The site wasn't indexed properly in Google
Mobile version was broken on most phones
No Google Business Profile
Load time sucked
Individually, any one of those is a problem. Together, they explained exactly why Google wasn't sending them anyone.
what we built
A new custom site built from scratch with their target customer in mind.
The key elements:
Location pages for every city they served
Service pages built around what their customers actually search for
A Google Business Profile set up properly
Mobile-first design that loaded fast and made it easy to call directly from the search results.
Check out their website here
what happened?
Within 30 days of launch, they were getting double-digit phone calls and form submissions. Within 6 months, they have more business than they know what to do with, in some cases turning it away!
Word-of-mouth didn't stop. It just wasn't the only channel anymore.
what this means for you
Every situation is different. Results depend on how competitive your market is, how much content is built, and how consistently you collect reviews and update your profile.
The underlying formula is consistent: a properly built site with real SEO built in from day one, combined with an active Google Business Profile, will outperform a neglected website every single time.
Ready to MAKE YOUR WEBSITE?
McGrawesome Design has been building websites for Orillia and Simcoe County businesses for over six years. We're not going to oversell you something you don't need — and we're not going to hand you a template and call it custom.
