do I need landing pages?
First, what’s a landing page? A landing page is a single web page built around one specific goal: like fill out a form, call a number, book an appointment.
Unlike your homepage, which introduces your whole business and points visitors in different directions, a landing page strips everything away except the one action you want someone to take.
No navigation menu. No links to other pages. Just a focused message and a clear call to action.
WHY THEY ARE USED?
The most common use for a landing page is advertising. When you run a Google or Facebook ad, you want to send people somewhere specific. Not your homepage, which has too many options and distracts them.
A roofing company running a Google ad for "roof replacement Barrie" should send that click to a page specifically about roof replacement in Barrie, not to their homepage that also talks about gutters, skylights, and snow removal. The more specific the match between what someone clicked on and what they land on, the higher the chance they convert into a lead.
DO YOU NEED THEM?
If you're running ads: Yes. Sending ad traffic to your homepage is wasting money. A dedicated landing page will almost always convert better.
If you have a specific seasonal promotion: A landing page for "spring landscaping packages" or "furnace tune-up special" keeps the message clean and focused.
If you offer a specific service you really want to push: A standalone page for your highest-margin service, with everything stripped away except the pitch and the contact info, can outperform a regular service page.
If you're not running ads and not doing any specific campaigns: Your regular website with well-built service pages is fine. You don't need to overthink it..
LANDING PAGE VS SERVICE PAGE
Your service page is part of your website. It lives in your navigation, links to other pages, and is built to rank on Google for people searching that service organically.
A landing page is separate from that. It's built for a specific campaign, not for organic search. It has no navigation. Its only job is to convert the visitor who just clicked your ad.
Both have their place. They're just different tools for different purposes.
If you're investing in digital advertising, landing pages are worth every penny. If you're purely focused on Google organic search right now, strong service pages are your priority.
Either way, the underlying principle is the same: give your website visitor one clear path forward, make it easy to take that next step, and eliminate everything that distracts them from doing it.
Ready to MAKE YOUR WEBSITE?
McGrawesome Design has been building websites for Orillia and Simcoe County businesses for over six years. We're not going to oversell you something you don't need — and we're not going to hand you a template and call it custom.
