HOW TO USE Ai FOR YOUR BUSINESS
It’s not enough that Google can find your business. Ai has to be able to find you, too. When people use ChatGPT, can it find your company? If not, you have work to do.
WHAT AI IS ACTUALLY DOING
When you ask ChatGPT to search for a plumber or an accountant, it does exactly what you would…it scrapes the web for answers. And it looks for the exact same keywords that Google would. So if your website wouldn’t pass a simple SEO inspection, Ai isn’t going to find it.
So how do you build an ai-friendly website?
Ai AND SEO
This is the most important part. Google is getting better at identifying AI-generated content. Not to penalize it, but to evaluate its quality and usefulness.
Generic AI content that doesn't actually help anyone is getting filtered out. What works in 2026 is specific, useful, locally relevant content written for real people searching for real things. AI can help create the first draft. But it needs to be shaped by someone who understands your business and your market.
If your entire website is AI-generated generic content with no local specifics, no genuine expertise, and no real value for the reader, it won't rank. Google has seen a million pages that say "we are a trusted local company with years of experience."
benefits of building with ai
A year ago, building a website meant a designer sitting down, making every decision manually, and spending dozens of hours on a project. Today, ai tools can generate design layouts, write first-draft copy, optimize images, and suggest content structures in a fraction of the time.
That speed gets passed on to clients in two ways: lower-cost builds and faster turnaround times.
We offer AI-assisted builds as an entry-level option for exactly this reason. What used to cost $3,000 can now be done properly for $1,000.
what this means for you
AI has made website design more accessible and more affordable. But it hasn't changed what makes a website actually work: clear messaging, strong SEO built around real keywords, content that speaks to a specific customer, and a design that makes it easy to get in touch.
A $1,000 AI build is a real option if you just need a professional online presence.
If you want your website to grow your business, to rank on Google, generate leads, and convert visitors into customers you still need the full package. The tools have changed. The principles haven't.
Ready to MAKE YOUR WEBSITE?
McGrawesome Design has been building websites for Orillia and Simcoe County businesses for over six years. We're not going to oversell you something you don't need — and we're not going to hand you a template and call it custom.
