5 Signs Your Website Is Costing You Customers IN ORILLIA
Most business owners think a bad website is one that looks outdated or ugly. That's not always true. Some of the most expensive website problems are completely invisible — until you realize your competitor across town is twice as busy as you are.
1. You're Not on Page One of Google
This is the big one. If someone in Orillia searches for your service and you're not showing up on the first page of results, those customers don't know you exist. It doesn't matter how good you are at what you do.
The businesses on page one get called. The rest don't. The fix is SEO (https://www.mcgrawesome.com/seo) — building your site specifically around the words your customers are searching, with the right structure, content, and local signals to tell Google you're the right answer.
2. Your Site Looks Bad on a Phone
Pull up your website on your phone right now. Is the text readable without zooming? Do the buttons work with a thumb? Does it load in under three seconds?
Over 85% of people searching for local services are on their phone. If your site is hard to use on mobile, they're gone. They'll call the next result without a second thought.
Check out this recent blog on why having a good-looking website isn’t enough.
3. Nobody Can Tell What You Do in Five Seconds
Give your homepage to someone who doesn't know your business. Ask them: what does this company do, and why should I hire them?If they can't answer that quickly, your site has a clarity problem. Visitors don't read websites — they scan. If the message isn't obvious immediately, they leave.
4. You Have No Reviews Showing Up Online
When someone finds your site, the next thing they do is Google your name to check reviews. If you have three reviews from 2021, that's a problem. Your competitor with 47 recent reviews is going to win that customer almost every time.Your website and your Google Business Profile work together. A great site that leads to an empty review profile still loses customers.
5. You Have No Idea How Many People Visit Your Site
If you've never set up Google Analytics or checked your traffic, you're flying blind. You might have 50 visitors a month or 500 — and you'd have no idea either way.
Knowing your numbers tells you whether you have a traffic problem (nobody finds you) or a conversion problem (people find you but don't call). Those are two different problems with two different solutions.
The Common Thread
All five of these problems have the same root cause: a website that was built to look like something, not to do something.
A website that works for your business isn't just a digital business card. It's a salesperson that works 24 hours a day, 7 days a week, finding people who are already searching for exactly what you offer and convincing them to call you. If yours isn't doing that, it's worth a conversation about what's missing. See what a properly built custom site (https://www.mcgrawesome.com/web-design) actually looks like.
Ready to Talk?
McGrawesome Design has been building websites for Orillia and Simcoe County businesses for over six years. We're not going to oversell you something you don't need — and we're not going to hand you a template and call it custom.
